Most B2B businesses have a mission statement and value proposition for the overall company. The SCIFs & Secure Facilities pages features a custom design, which visually walks through the standards and requirements for Sensitive Compartmented Information units. Spotlight site: Adamo Security Groupįor over 50 years, Adamo Security has specialized in the design, construction, modular fabrication and installation of high-security facilities.ĭuring that time, their team has maintained an impeccable reputation and created a culture of adaptation and innovation.Their website tells this story of expertise and innovation through a modern design, black and white imagery reminiscent of construction blueprints, and subtle micro-animations. On a website, a designer uses fonts and different sizes to arrange content in a way that guides visitors from headings to subheadings in the right order. Visual hierarchy refers to the arrangement of elements in a way that conveys levels of importance. Your web design should also use spacing and visual hierarchy to guide visitors’ eyes and make content easier to read. The colors and fonts on your site can also set a specific tone, such as playful and friendly or serious and powerful. Colors are an extremely powerful tool and can elicit an emotional response from visitors. Storytelling is one of the best ways to differentiate your brand and on your site, it can make your content more memorable and can help you establish an emotional connection with visitors.Ī skilled web designer can convey a story in your B2B website design through the use of:Įvery image on the site can either support or hinder your overall message to visitors. In order to achieve this, the website’s navigation is structured in an intuitive and logical format with dedicated pages for each category of products.Įvery business has a story to tell, and there’s no better place to do so than on your website. Their North American website has to provide information and meet the needs of different web visitors from C-suite executives to wholesale fuel managers. TLM Technologies is a global provider of cloud-based software and applications for fuel companies and gas retail operations. If you need quite a few pages in the top navigation, consider a mega menu instead of a long-list of drop downs that are cumbersome to navigate. A confusing website navigation with tons of pages and options can overwhelm a visitor. Your website navigation is extremely important on the site. A web/UX strategist can help you create a customer journey map, which identifies the motivations and needs of each visitor during the critical steps of the decision process:Ī customer journey map can then guide you on the structure of your website and help you create an intuitive navigation. The solution is to understand your web visitor’s intent and customer journey. Are there others like me that have made this same decision?.What do I need to do to make an informed decision?.Is this the right product/service for me? What value would it bring me?.Am I in the right place? Can I trust this company?. Your visitor typically has other needs and questions that need to be met first, such as: Make Your Site Relevant to the Customer Journeyįor B2B websites, the majority of web visitors are not ready to talk to your team right away. The industries section of the website highlights their expertise in working with specific professional services, and the Insights section offers engaging content from in-depth case studies to white papers for web visitors who aren’t ready to contact their team yet.Ģ. In addition to the captivating video design, the website home page articulates who they are and who they serve. Patpatia & Associates is a great example of a website that focuses on the needs of their different web visitors. Those team members typically have tons of information on what types of questions are asked, what concerns are voiced by prospects, and what goals are expressed.
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